Since launching in July 2010, the programme has encouraged Welsh design agencies to apply to join Service Design for Designers (SD4D). A series of group and individual workshops that introduce service design concepts and tools followed by one-on-one support delivered by experienced service designers.
SD4D has been embraced by design agencies across Wales, all of which are listed here
What designers say about SD4D
From each call, six new companies have been selected in a process that tries to identify ambitious agencies that already have broad skills, are keen to learn new approaches, and are probably already comfortable with working in multidisciplinary teams.
A core objective of the service design programme has been to build regional capacity. We believe this will make a significant contribution to economic development over the longer term if at the conclusion of the programme there is a small but capable cluster of service design agencies in Wales.
Articles relating to ‘Service Design for Designers’ has been published in The Design Management Institute and Touchpoint, The International Journal for Service Design and also featured in Design Week.
After the programme
Once companies have completed SD4D, ongoing mentoring and project support is available from our service design advisor’s as well as opportunities to engage in collaborative projects. One recent example of this was a project funded by the Technology Strategy Board, that involved the Wales Millennium Centre, Age Cymru and V.E.S.T and aimed to design innovative transport services for older, isolated people in Cardiff – read the full case study here.
Due to the success of the SD4D programme all places are now fully booked. However, if you would like to discuss the programme and identify how we can work with your design business, please get in touch by emailing: firstname.lastname@example.org.
How a Swansea based manufacturer used service design to think differently about their customers and generated £500k in sales over the following six months.
How Wales’ national arts centre used service designers to develop innovative new transport services for older isolated audiences…
How a £65m manufacturer from Caerphilly used customer mapping tools to design new services and increase customer retention.
How PDR helped a regional government in Silesia (Poland) to introduce service design to the public sector, and establish a service design capability in the region…
How a small design agency in Caerphilly won new, corporate clients and increased turnover by developing a service design capability…